What is Web Analytics?
Web analytics is the process of collecting, measuring, and analyzing data about how users interact with your website. It helps you understand:
- Where your visitors come from
- What pages they visit
- How long they stay
- What actions they take (or don’t take)
With this insight, you can make smarter decisions to improve user experience, increase conversions, and grow your business online.
At ixGenesis, we turn raw data into meaningful insights so you’re never guessing, you’re always optimizing.
Web Analytics Services We Offer
We provide end-to-end Web Analytics solutions tailored to your business needs:
How Web Analytics Works?
The ixGenesis web analytics workflow is built for transparency and results:
Why Web Analytics Matters?
Your website tells a story but only if you know where to look. Web analytics helps you understand user behavior, optimize performance, and make smarter business decisions.
At ixGenesis, we go beyond pageviews. We track, analyze, and translate your data into clear strategies that boost conversions and uncover what’s working (and what’s not).
Why Choose ixGenesis?
- Deep expertise in GA4, GTM, and data visualization tools
- Clear, easy-to-understand reports
- Action-oriented insights, not just raw numbers
- Full integration with SEO, performance marketing & UX strategies
- Transparent communication and continuous support
Analytics Strategy & Setup
Performance Monitoring & Optimization
Conversion Tracking & Reporting
Services for your digital world
Some questions for Web Analytics
Can you migrate us from Universal Analytics to GA4?
How often will I get reports?
What if I don’t understand analytics?
